First ever naked fragrance fashion show

On October 4th 2006, The Perfume Shop, the UK's largest specialist fragrance retailer, staged the world's first ever naked fragrance fashion show at the Embassy Venue in Mayfair. A select audience of celebrities, movers & shakers and key journalists from the beauty and fashion industry were gathered to witness the first ever scent show. The naked models will wore nothing but a selected fragrance as they walk down the catwalk within arms reach of the audience. The attendees were blindfolded, eliminating sight in order to heighten their sense of smell and thus fully experience the full impact of each fragrance.